6 keys to writing a KILLER Description for your rental property

Posted by:
Thomas Deneve
December 24, 2022

Writing a killer description for your rental property can make all the difference when it comes to attracting the right tenants. Here are 6 key tips for crafting an effective and compelling description for your rental property.

  1. Highlight the property's unique features: What sets your property apart from the competition? Maybe it's a rooftop deck, a recently renovated kitchen, or a convenient location. Whatever it is, make sure to highlight these unique features in your description.
  2. Use descriptive language: A dull, lifeless description is unlikely to grab a reader's attention. Instead, use descriptive language to paint a picture of what it's like to live in your property. Describe the layout, the finishes, and any amenities that are included.
  3. Include details about the neighbourhood: Potential tenants will want to know what it's like to live in the surrounding area. Mention nearby schools, restaurants, parks, and any other points of interest.
  4. Don't forget about the basics: While it's important to highlight the property's unique features, it's also important to include the basic details that potential tenants will be looking for. This includes information about the number of bedrooms and bathrooms, the size of the property, and any included appliances.
  5. Keep it short and sweet: No one wants to read a long, rambling description. Keep your property description concise and to the point, focusing on the most important information and leaving out unnecessary details.
  6. Make sure to take CLEAR photos that feature the rental property in a positive way but make sure not to over do it with photos. Lot’s of landlords share 5000+ photos of their property and it’s just too much. Less is more here, take great photos of the best looking features in the property and leave the rest for the tenants to imagine. Usually 6 - 8 good photos is more than enough to get attention and get potential tenants interested.

By following these tips, you can create a killer description for your rental property that will attract the right tenants and help you fill your place faster.

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